... through both mainstream and targeted services. * Ensure that the BBC is meeting the needs of audiences in all nations and regions of the UK. Transforming the BBC * Make the BBC feel a more creative, collaborative and exciting organisation, in which all staff fully understand its purpose and values. * Ensure that the BBC is more representative of the audiences it serves. In particular: 1. Increase the proportion of people with disabilities working for the BBC. Providing better value * Continue to increase the amount of money available to spend on the BBC's public services with a particular focus on: 1. Increasing the cash flow to the BBC from improved license fee collection 2. Increasing the contribution of the BBC's commercial subsidiaries to its public services further reducing overheads 3. Improving efficiency in programme production whilst maintaining quality of output. Enhancing the BBC's reputation at home and abroad * Earn greater appreciation from UK audiences for the BBC as an open, ...

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