... British broadcasting under the first director general of the BBC- Lord Reith, who incidentally viewed the entertainment aspect of the service as being the least in terms of priority. The recommendations of the Crawford committee are the foundation of the role of national identity, and what the concerns of PSB were fundamentally. " included in those recommendations was the creation of a public corporation which would serve as a trustee for the national interest in broadcasting. It was expected that as a public, the corporation would emphasize serious, educational and cultural programming that would elevate the level of intellectual and aesthetic tastes of the audience." (R.K. Avery). The eight guidelines that they constructed to be functions for the BBC were as follows: 1. Universal availability 2. Universal appeal 3. Provision for minorities, the disadvantaged by physically or socially 4. Serving the public sphere 5. Commitment to the education of the public 6. Public broadcasting should be distanced ...

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