... being the far most important media influences. The media has become a very important vehicle for politicians to use when trying to contest elections in Britain, as on television a person can reach more people in two minutes than in a lifetime of canvassing, as well as newspapers taking sides in elections. Most media companies today are huge conglomerate firms working in a million pound industries, with this kind of backing and power to use media sources to influence voters, important media moguls are now becoming directly involved in the political process. The BBC however, is not privately owned. The government have influence over the BBC as the party in power can elect people to the board of directors and also elect the chairman of the board. This allows the political party in power to choose a person for this role who is like-minded to the parties' ideas. This ...

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