... surrounding funding/revenue and it is also having to reconsider its position in terms of self opinion and audience perception. BBC has developed into one of the world's leading broadcasting and programmer makers. I will answer this question by defined the advantages and disadvantages of the BBC on the following issues: o Producing its own programmes. o Competing for rating with other television channels. o Being a global player. Producing its own programmes The BBC had been forced by the government to be come more businesslike or towards a commissionig to have the ability to compete with the ITV's in the broadcasting world. The advantages is: o High quality programmes producer: The most important advantage for the BBC when it produce it own programmes, it has the reputation as a creator of high-quality, creative programmes which become benchmarks of programme excellence in the world, of course the whole system in ...

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