... competition or fill in a form either by post or online, have you checked to see if the form is on your site? You would be amazed the amount of companies that have made this mistake. Your response is going to be affected. People expect your online campaign to match the part of the offline campaign that they're holding in their hand. Don't believe me? Then imagine you receive a piece of direct mail or see an ad that says call 1800 or 1850 for further information. As you're interested you pick up the phone and call but the person who answers has no idea what you're talking about! Would you ever think of approaching that company again? I doubt it! And the same applies to your website! A great example of co-ordinating offline & online activities is Dell; the company has a standard corporate visual identity which applies across all ...

See this essay or coursework document in full right now