... direct affect. This stimulus drives a series of analysis's and the looking for distinctive features e.g. shape, colour, size etc. It is often believed that both conceptually driven processes and data driven processes work together. Conceptually driven processing uses many types of information to interpret what is being observed. One such thing is context. A good study which helps demonstrate the role of conceptually driven processes uses context. Mandler and Parker (1976) showed participants a picture of a living room. Later on the same participants were asked to reconstruct the picture they had seen earlier but were now scrambled. This was an easy task to perform. However, Mandler and Parker (1976) also asked to participants to reconstruct the scrambled picture having not seen the earlier unscrambled image. Even though they had not seen the original image they all managed to reconstruct the picture correctly. Mandler and Parker (1976) argue this reflects ...

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