... the recipient and their role within the context of their private or business activity. Information allows actions to be taken and decisions made which may bring about change to a greater or lesser extent as a consequence of that information being made available. Recipients interpret information and draw both implication and conclusions from it. In so doing a process of mediation takes place and the ingress of "noise" or "interference" will influence the outcomes of the actions taken as a result of the receipt of any given information. Knowledge consists of data and information that have been organised and processed so as to convey meaning and thereby offer the benefits of human experience and learning for application to a specific issue, activity or problem. Good quality information needs to be accurate, objective, believable and derived from a reputable source. It must be accessible and relevant for the recipient as well as being ...

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