... The idea is that an attitude is an affective evaluation or response to positive or negative stimuli. Attitudes put forward in 1981: 'The term attitude should be used to refer to a general, enduring positive or negative feeling about some person, object or issue' (Petty and Cacioppo, 1981). The two-component models show the attitude structure as being more complex than the one-component model. The two-component model agrees that there is an evaluation of the object or situation for which the attitude is being placed on, but it also suggests that there is an internal predisposition that effects this evaluation either positively or negatively. This internal information may change the original evaluative response and create a somewhat different attitude towards the stimuli. The next step up from the two-component model is the three-component model of the structure of attitudes. This uses the same concept of the internal predisposition affecting the attitude, yet ...

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