... attention of Surrey County Council. The report is about the planned refurbishment of the Spectrum leisure centre situated in Guildford. The report will be presented to the Spectrum Committee on 18th January 2007. Surrey County Council requires research about the customers of the Spectrum leisure centre before commencing refurbishment. The report will cover issues such as what facilities need to be offered, the prices to charge, the hours to open and the likely demand. To achieve this, the report will consist of primary and secondary research of visitors and users of the Spectrum leisure centre. A plan will be devised as to what type of research is most appropriate for this report. The research gathered will then be analysed and examined using a variety of techniques. Using these techniques, the validity of the research will be examined and be used to inform the business of appropriate decisions to be made. ...

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