... group of individuals: such as class) and voting to benefit that group overall. An individualistic perception of the world is now favoured, a more self centred, almost selfish attitude of what the Government will do for the individual concerned. Furthermore, as an individual becomes older they appear to identify with the Conservative party more, who build on old (Victorian) values and call back to 'the good old days'. They no longer think in terms of how each party would benefit them the most and vote according to how they want the world to turn back to. Methodology. i) Data Source. Heath, A. et al. British Election Studies. [computer file] Colchester: ESRC Data Archive, 1993. The British Election Study is carried out after each General Election. It is based on surveys conducted between April and August 1992 and attempts to find some reasons for voting behaviour. Among some of the studies' concern ...

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