... the individual creates, modifies and interprets the world in which he or she finds himself or herself.' (P8) Researchers who adopted this qualitative approach, responsive to individual perceptions, were felt by Bell (1993) to '...seek insights rather than statistical analysis.' (P6) Quantitative research on the other hand cannot literally be seen as being subject to quantification, Bryman (1989), rather the suggestion from Bell ( 1993) that there is more to this method. '...quantitative researchers collect facts and study the relationship of one set of facts to another.' (P5) She goes on to add. 'They measure, using scientific techniques that are likely to produce quantified and, if possible, generalizable conclusions.' The approach to this research project will be on a qualitative basis and whilst there are a range of disadvantages to this method, including, as identified by Anderson (1990) - the ability to collect a large number of replies, allow for easy ...

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