... to Atkinson and Hammersley (1994), ethnography describes forms of social research that focus on (a) exploring the nature of particular social experience, (b) gathering and using unstructured data, (c) using a relatively small number of informants, and (d) interpreting the meanings of human behaviour. To do a ethnographical experiment the experimenter needs to select a project area of interest collect data with interviews and also make ethnographical observations after all the data has been collected an analysis must be done so results can be drawn and then the findings written up into a report or journal. The first ethnographical research was adopted from a anthropologist called Bronislaw Malinowski, who published the book "Argonauts of the Western Pacific" in 1922. before Malinowski did their research through structured interviews and did not mix with informants in there day to day life so he detailed the importance of participant observation and that if ...

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