... elements of positivism, adapted from Bond (1989), Easterby-Smith et al (1997), and Hughes (1994) are concerned with methodology, value-freedom, causality, operationalisation, independence and reductionism (cit May, 2001). Basically, all research should be quantitative as it is only such data that can be the basis for valid generalizations and laws. In order for facts to be measured quantitatively, concepts must be operationalised accordingly. The choice of what to study, and how to study it, should be determined by objective criteria rather than by human beliefs and interests. Positivism also addresses that the aim of research should be to identify causal explanations and fundamental laws that explain human behavior. Positivists also believe that the role of the researcher should be independent of the subject under examination and also, if problems are reduced to their simplest possible elements then they will be better understood (Bryman, 2004). Positivists therefore most commonly use close ended ...

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