... demonstrated. This research project consists of a survey of 47 children from year 1, year 3 and year 5 and their guardians. Also completed was an observation of the most popular television show within this group, "The Simpsons", in conjunction with critical reviews of secondary research. Through these methodologies and secondary research it has been possible to explore the question "What role does television play in child gender role development?" The outcomes of this research were that television does reflect gender role stereotypes and these have the potential to effect children. From the questionnaires correlations between the amount of time spent watching television and the child's gender role development are demonstrated. It is also evident that children are influenced by their admiration of particular characters on television. We can also note that the role of television is not necessarily negative and can result in a broader view of gender roles. ...

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