... person may not be keen on the humanistic approach and therefore would probably carry out research via non face to face contact, such as via a questionnaire or survey. The objective of this assignment was to select two papers that used differing methods of research, and critically evaluate both of the articles in relation to the different characteristics of the research processes used. The articles selected were taken from two different journals. The first article I chose was from the 'Aslib Proceedings' journal - 'Football information services: fanzines, Match of the Day and the modem' a paper by Green (1999). The second article was a paper by Beech, Chadwick and Tapp (2000) on 'Emerging trends in the use of the Internet - lessons from the football sector'. This paper is from 'Qualitative Market Research: An International Journal'. Throughout this paper I will review the methods chosen by both researchers, analysing and ...

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