... actions, as demand grows for higher standards of corporate social responsibility. The same is true for both e-businesses and traditional businesses. Online customers also have much more interactive and complex relationships with online businesses than they do with traditional companies. This is because Internet technologies enable companies to build Web sites that can be customized to meet the specific needs of their B2B or B2C customers. The biggest advantage traditional or brick and mortar businesses have on online/e-businesses are the customers can physically visit a shop, check the authenticity of products/services by the seller and then proceed with the purchase and resulting transactions. Because they have checked the product themselves, they place more trust in the business and come back for more products and services. It is easy for traditional business to build customer base and loyalty. It is not so easy for e-businesses to build trust, loyalty and customer ...

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