Gain Immediate access to our Essays
FREE access exchanged for your work, or pay £9.99
... and how they use it in order to make healthy choices at the point of purchase. It is also important to see the significance this will have on the UK public as a whole, and what social and economic factors arise from the application of the TLS. This topic area was chosen as a great deal of media attention about healthy eating, obesity scares and the importance of nutritional information on food products is apparent. Although the TLS is a fairly new concept, it has been recognised immensely and is fast becoming an eminent label on most food products with major supermarkets such as Sainsburys, Asda, Marks and Spencer's and the Co-op all participating in the TLS. Contents 1.0 Introduction 1.1 Definition of Food Labelling and Signposting 1.2 Aim 1.3 Hypothesis 1.4 Objectives 1.5 Overview of methods 2.0 Background 2.1 Significance of TLS and GDA 2.2 Literature Review 3.0 The psychology of food choice? 3.1 Theory of Consumer behaviour 3.1.1 Decision Making Process 3.2 ...