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... growth phase using the returns from the initial investment as the resource and considering the risk factor. Any undue risk in this phase can lead to losses and the chances of recovery from losses in this phase are very slim. Jencos, a small to medium sized supermarket chain with 10 stores based in South Wales with headquarters in Cardiff being in the growing stage and planning to expand cannot afford to take more than a calculated risk. Therefore, it can go for a tie up with an established company in the field of e-commerce. The perfect example to quote here is of the TARGET store's (Minnesota, USA) linking with AMAZON. TARGET is now the second largest super market chain in the USA after WALLMART with its own e-commerce infrastructure and system. Using the success of TARGET as an example Jencos can look for a pioneer in the e-commerce and tie ...