... more upon denotation, at the expense of connotation; Barthes gave his own interpretation of the model of the sign some years later. Although viewers draw on their own experiences to reach a conclusion concerning the connotative meaning, connotations are not purely 'personal' meanings; they are determined by the codes to which the interpreter has access. Everyone's belief about particular connotations may differ, when they're own educational background and knowledge is brought into play, connotation is very much a question of how language is used. Myths are a culture's way of thinking about something; Roland Barthes has defined 'myth' as the 'rhetoric of ideology'- the way that ideology speaks to us. At any one time our society has many ideologies, feminism, Christianity, etc, a particular ideology usually dominates the society and the rest of the ideologies assume subordinate positions. A text becomes 'mythic' at the point where ideology enters into ...

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