... by the term of "otherness" with reference to extracts from Mass Hysteria - Critical Psychology and Media Studies (Blackman and Walkerdine 2001).According to Blackman and Walkerdine (2001) 'Otherness' as a term is established by drawing upon the sets of divisions which clearly mark out the 'normal' apart from the pathological, for example the 'sane' is set against the 'insane, the 'adjusted' as opposed to the maladjusted. All of these terms are central to psychological knowledge, of which the media draws upon to enabling a chain of associations to be produced, through which viewers are invited to recognise their 'deviant' nature as being different from us. Through the creation of a normative image of the human subject as being for example in control, there are a range of behaviours and experiences, such as losing control, that are feared and become located within the realm of Otherness. Thus Otherness contains our fears, ...

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