... be influenced by increasing environmental concerns. Indeed this essay topic is particularly prevalent, as over the next two decades my peers and I in our many guises; as businessmen and women, as consumers and as caring family units may be able to instigate changes towards a sustainable eco-friendly lifestyle. Consideration is given to a range of opinions on how management practice responds to the arguments raised by Meadows et al (2005) fused with my personal feelings of opportunity and hope for a sustainable future. The Tetra Pak and 3M cases suggest that businesses are beginning to embrace steps towards environmental responsibility; however the limited nature of these measures, often focussed on corporate image, implies that deeper changes are required to change the current worldview. The journey then moves on as I express my thoughts and confusion on 'contrarists' who, enveloped in a mist of "spiritual autism" (Berry)2, refute the need ...

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