... to lose money or fall behind other companies. In recent times it has become clear that going sustainable can be profitable over the long term. "the perception that sustainability is expensive to implement which experts say can be the case if life-cycle cost and sustainable elements are not factored and designed into projects early on. Yet, with businesses seeking to make sustainability part of their corporate philosophies, developers and owners, looking for effective marketing strategies, are turning to sustainable design to increase sales and pump up rent." Flynn L, (2001, vol. 42, issue 4, p26) Sustainability takes root It is clear that consumers today are more inclined to buy an environmentally friendly product over one that isn't. If a company plans ahead they can get an advantage in this newly appearing market. However sustainable development policies have to be more aware of the changing Earth than other policies. Sustainable development isn't the same ...

See this essay or coursework document in full right now