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Words: | Submitted: Mon Jun 19 2006
... and resourced based, which is commonly called as 'hard' power and is largely coercive in nature. However to liberals like Joseph Nye, there is another set of power, which they called 'soft' power. It is derived from intangible sources like culture, ideology, values and institutions. It is exercised by attracting others to subscribe, thus legitimising, the order established by the dominant power. More concisely, it is the ability to 'get others to want you want'. Which is more co-optive in nature (Nye, 2002, 9). Though "hard" and "soft" powers seem drastically different at the first glance. They are both essentially about achieving one's own ends by influencing others. Since America current hegemonic power is achieve through both 'hard' and 'soft' powers. Thus, it is only after examining how both components of American power are affected, can we have a holistic conclusion of if it had really completely triumphed. ...
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