... and talked about on television than female athletes (women received 43% television coverage while men received 57% television coverage) found by Tuggle and Owen (1999). On Australian television less television coverage of women (33%) was found by Toohey (1997) and in Italy, during the 2000 Olympic games, television airtime of women was even lower than that of Australian's coverage in the 1996 Olympics at 29% (Capranica and Aversa, 2002). Duncan et al. (1993) studied 126 newscasts from ESPN's SportsCenter and CNN's Sports Tonight (both American sport news programs) and it was shown that only 5% of airtime was allocated to women's sport. In addition to this they also found that the stories about women tended to concentrate on physically revealing shots of women. This is consistent with Tuggle (1997), whose analysis included the 1995 U.S. Open tennis tournament, yet it was also shown that the little airtime was usually pushed ...

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